Tier 2 — Growth System Modules

The system installed.
In your tools. With your team.

The Growth Audit tells you what's broken. The Growth System modules fix it — each one installing the operational infrastructure for a specific GSRI dimension directly in your existing toolstack. Start with the module that matches your primary bottleneck.

Pricing on discovery call · B2B & B2C · Tier 1 cost credited if completed separately
The modules

Three modules. Start with the one that matches your bottleneck.

Each module is independent. The Growth Audit identifies which one addresses your primary constraint — you start there. Additional modules can be added as each system is operational.

Module 2A
Acquisition System

Build the infrastructure to know exactly where customers come from and what they cost. When acquisition is weak, budget flows to noise instead of what converts. This module fixes the attribution gap at the root.

What gets installed
Lead tracking and attribution model by channel and source
CAC calculation by channel — updated weekly
Channel mix framework — where to invest, where to cut
Outbound or inbound structure calibrated to your segment
B2B B2C / DTC
Module 2B · Most common
Conversion System

Map and close the leaks in your funnel. D2 is the most frequently identified primary bottleneck across both B2B and B2C — good leads or traffic converting at rates the business can't explain. This module fixes that.

What gets installed
Funnel stage map with conversion rates at each step
B2B: qualification criteria, close rate system, handoff process
B2C: checkout flow audit, cart recovery sequence, trial-to-paid flow
Conversion rate tracking — weekly cadence, by stage
B2B B2C / DTC
Module 2C
Measurement System

Build a dashboard your team actually uses to make decisions — not a reporting export nobody trusts. When D4 is weak, every growth decision is a guess. This module ends that.

What gets installed
Growth dashboard — CAC, LTV, funnel metrics, weekly actuals
LTV model calibrated to your revenue model (subscription, project, DTC)
KPI ownership framework — who tracks what, and when
Weekly review cadence — decision-making protocol built in
B2B B2C / DTC
Every module includes

The same four guarantees, regardless of which module you start with.

System installed in your tools
Not a template — a working setup in your CRM, analytics stack, or Notion environment. When the engagement ends, the system keeps running independently.
Operational playbook
A step-by-step document your team can follow independently. No Markspeed dependency required after handoff — the playbook is designed to run without us.
GSRI delta report
Your dimension score before the module vs. after. You can see exactly what changed and benchmark it against companies at your revenue level. The before/after is the proof of work.
Validation sessions
Your team operates the system live before we close the engagement. We don't hand off documentation — we hand off a running system your team has already used in practice.
Who this is for

For companies that have the diagnosis — and are ready to build the system.

Tier 2 starts after the audit. If you haven't done the Growth Audit yet, that's the starting point — it identifies which module addresses your primary bottleneck so you're not guessing which one to start with.

Good fit for Tier 2
You've completed the Growth Audit and your primary bottleneck is clear
You want the system built — not just the roadmap delivered
You need it to run without external dependency after handoff
You want to start with one module and expand as each system proves out
What comes after
Add additional modules as each system becomes operational
Move to Tier 3 — all three modules in a single engagement (T1+T2 credited)
GSRI score improves — you have the data to show what changed
Your team owns the system — no recurring dependency on Markspeed
Questions

What companies ask about the modules.

Do I need to do the Growth Audit before starting a module?

The audit is always built into the process — but if you've already done the Free Scan and have a clear picture of your primary bottleneck, we can move faster to the right module. The critical thing is that we don't install a system before we know exactly what we're fixing. If you haven't done the audit, it's embedded at the start of every Tier 2 engagement and the cost is credited if you move forward.

Can I do more than one module at once?

We recommend starting with the module that addresses your primary bottleneck before adding others. Installing two systems simultaneously splits attention and makes it harder to isolate what's working. Once the first module is operational and your team has ownership of it, we scope the next one.

What does "installed in my tools" actually mean?

It means the system lives in your environment — your HubSpot, your GA4, your Notion, your Klaviyo — not in a Markspeed platform or proprietary tool. When the engagement ends, everything continues to run because it's built inside your existing stack. There's nothing to migrate, no subscription to maintain, no access to lose.

What if I want all three modules?

If you want all three modules in a single engagement, Tier 3 — the Full Growth OS — is the right path. It's priced as a single engagement, all prior tier investments are credited, and all three systems are installed and validated before the engagement closes.

Want all three modules at once?
Tier 3 — Full Growth OS · All systems, one engagement
See Tier 3 →

Start with the module that fixes your primary bottleneck.

Get in touch to discuss your situation. We'll confirm which module makes sense based on your diagnosis.

Start with a module →
Pricing on discovery call · B2B & B2C · USA & Canada · Tier 1 credited