About Markspeed

Growth diagnostics built on a system,
not a hunch.

Most companies at $1M–$20M ARR don't have a growth problem. They have a visibility problem — they can't see where their growth system is breaking down, which dimension is the primary constraint, or what fixing it would be worth in dollars. Markspeed was built to answer those questions precisely and install the systems to address them.

The problem we solve

Growth stalls in predictable ways. Most companies can't see it happening.

68%
Can't calculate CAC by channel with confidence
The most common gap we find — and the most expensive. When you can't measure acquisition by channel, every budget decision is a guess. Money flows to noise instead of what converts.
38/100
Average GSRI™ score for companies in active growth mode
Most companies between $1M and $20M ARR are operating with significant structural gaps in their growth system — not because they aren't working hard, but because no one has mapped what's missing.
1
Primary bottleneck limiting everything else
Every company has one dimension that constrains all the others. Fixing the wrong one — or fixing all of them at once without priority — wastes time and budget. The GSRI locates the one that matters most.
$0
What most diagnostics tell you the bottleneck is actually costing
Strategy decks diagnose symptoms. Markspeed's Financial Opportunity Model quantifies the bottleneck in dollars — so you know exactly what fixing it is worth before you commit to the investment.

The standard consulting model gives you a strategy deck and leaves. The standard agency model executes tactics without a diagnosis. Neither tells you where the system is breaking down or what it's costing you.

Markspeed is built on a different premise: the diagnosis comes first, always. And the deliverable is a system installed in your own tools — not a PDF you file away.

The GSRI™ Framework

A proprietary diagnostic built for companies between $1M and $20M ARR.

The Growth System Readiness Index scores companies 0–100 across six dimensions. Each dimension maps to a revenue outcome. The framework applies to both B2B and B2C — calibrated separately for each segment from day one.

D1 · Acquisition
Acquisition Infrastructure

How you attract and track new customers — channels, attribution, CAC by source. A low score here means you're spending without knowing what works.

D2 · Conversion
Conversion System

How you turn prospects into customers — funnel stages, close rate, checkout flow, recovery sequences. A low score means qualified leads are leaking at stages you haven't mapped.

D3 · Retention
Retention Engine

How you keep and expand customers — onboarding, churn signals, repeat purchase rate, LTV. A low score means new revenue is offsetting churn instead of compounding.

D4 · Measurement
Data & Measurement

How you track what matters — dashboard quality, CAC, LTV, funnel metrics. A low score means every growth decision is a guess — and most guesses are expensive.

D5 · Experimentation
Experimentation Capacity

How you test and learn — hypothesis discipline, A/B testing, learning velocity. A low score means changes ship with no way to know if they worked.

D6 · Decision-Making
Decision-Making Process

How you course-correct — review cadence, KPI ownership, iteration speed. A low score means the company reacts to symptoms instead of causes.

The benchmark database
Every GSRI score is contextualized against a benchmark database segmented by revenue band, business model, and geography. A score of 38/100 means something different for a $2M SaaS company than for a $15M DTC brand. The benchmark is the context that makes the score actionable — and it is updated as engagements accumulate.
How we operate

The principles that define every engagement.

01
Diagnosis before system. Always.

No system gets installed before we know exactly what's broken. The GSRI audit is embedded in every paid engagement — not as an upsell, but as the non-negotiable starting point. Installing a system before you understand the constraint is the most expensive mistake in growth.

02
The deliverable is a system, not a document.

Strategy decks don't grow businesses — operating systems do. Every Markspeed engagement ends with a system installed in your own tools, an operational playbook your team can follow, and a GSRI delta report showing exactly what changed. We measure the before and the after. That's the product.

03
Proprietary methodology powered by AI and machine learning.

The GSRI framework combines a proprietary diagnostic methodology with AI algorithms and machine learning to score, benchmark, and synthesize growth data at a depth that traditional consulting can't match. Every deliverable is the output of a system designed by us — not a generic tool or a templated report.

04
Speed to clarity over depth for its own sake.

The companies we work with are past initial traction and moving fast. A six-month discovery process isn't what they need — a two-week diagnosis and a clear prioritized plan is. Tier 1 delivers in two weeks. The Free Scan delivers in eight minutes. Every tier is designed to give you clarity before asking for more commitment.

05
The score is the accountability mechanism.

The GSRI score before and after every engagement is the measurement that replaces vague claims of value. You can see exactly which dimensions moved, by how much, and against what benchmark. We don't ask you to trust that the work made a difference — we show you the delta.

06
Honest over comfortable.

If your Free Scan score doesn't warrant a paid engagement, we'll say so. If your primary bottleneck isn't what you thought it was, we'll show you the data. If the timing isn't right, we'll tell you. A client who gets the right advice — even if it's "not now" — is more valuable than a client pushed into an engagement that doesn't fit.

How we work

AI-first. Human-approved. Built to hand off.

Every engagement is designed to produce a system your team can operate independently. We're not building dependency — we're building infrastructure.

Proprietary technology, not generic tools.

The GSRI scoring, benchmarking, and diagnostic engine is built on AI algorithms and machine learning developed specifically for this framework. Every deliverable is produced by a system we designed — trained on growth data across B2B and B2C companies in the USA and Canada. The result is diagnostic depth and analytical precision that isn't achievable through manual consulting alone.

Installed in your tools, not ours.

Every system we build lives in your environment — your CRM, your analytics stack, your Notion workspace. When the engagement ends, the system keeps running. There's no dependency on Markspeed's infrastructure, no proprietary platform to log into, no subscription required to use what we built.

Measured from day one.

The GSRI score before the engagement is the baseline. The score after is the proof. Every tier ends with a delta report — showing which dimensions moved, by how much, and against the benchmark. You don't have to take our word for it. The data makes the case.

Fast to clarity, built to last.

Tier 1 delivers in two weeks. The Free Scan delivers in eight minutes. Speed to diagnosis is a design choice — because the most expensive thing a growth-stage company can do is spend three months in discovery before anything gets fixed. The playbook we leave behind is built to run for years.

Who we serve

Past initial traction. Before true scale.

The GSRI benchmark is calibrated for companies that already have revenue, customers, and a growth problem they can feel but can't name.

Segment A — B2B
B2B · $1.5M–$20M ARR
  • SaaS, digital services, or professional services in the USA or Canada
  • 5–35 employees, 2–7 years in — marketing activity exists but results are inconsistent
  • Founder or CEO still making growth decisions directly — no dedicated VP Marketing
  • Revenue is growing but not predictably — adding channels and tools hasn't solved it
Segment B — B2C
B2C · $1M–$15M ARR
  • DTC, subscription products, or digital consumer businesses in the USA or Canada
  • Active marketing spend but inconsistent growth — CAC rising or retention declining without a clear cause
  • CEO, founder, or head of marketing who can feel the symptoms but can't name the root cause
  • Wants to understand the constraint before scaling ad spend or adding headcount
Not the right fit: Pre-revenue, under $500K ARR, or outside North America. The GSRI benchmark is calibrated for companies in the USA and Canada — the diagnostic runs regardless, but benchmark context will be limited outside that scope.

See where your growth system stands.

The Free Scan takes 8 minutes and tells you exactly which dimension is your primary constraint. Everything else follows from that.

Start free scan → Get in touch
Free · B2B & B2C · USA & Canada · No credit card